Faktor Brand Reputation dalam Strategi Pengembangan Smart Brand untuk Smart City

Penulis

  • Vina Sandriana Ulfa Universitas Esa Unggul
  • Hamzah Fansuri Kementerian PAN & RB
  • Gerry Firmansyah Magister Ilmu Komputer, Universitas Esa Unggul

Kata Kunci:

smart brand, brand reputation, smart city

Abstrak

In the continuously evolving digital era, the concept of Smart City has become a significant topic in discussions about urban development. This research aims to examine how Brand Reputation factors influence the strategy of Smartbrand development in the context of Smart City. Through the method of literature study, this research collects, analyzes, and synthesizes data from various academic sources. The research stages include the Colle ction and Analysis of Secondary Data, Synthesis and Integration of Findings, as well as Critical Analysis and Theoretical Framework Development. The results show that the Brand Reputation factor plays a crucial role in the development of Smartbrand. The integration of findings from various studies indicates that the reputation of a smart city's brand depends not only on technological infrastructure but also on community participation and perception. Critical analysis shows that the development of Smartbrand requires a holistic approach involving technology, innovation, community participation, and sustainable policies. In conclusion, this research provides in-depth insights into the interaction and contribution of various factors in the formation and maintenance of brand reputation in the context of Smart City. The developed theoretical framework emphasizes the importance of synergy between technological innovation, inclusive policies, and active participation from various stakeholders in creating a positive and sustainable image for Smart City.

Unduhan

Diterbitkan

2023-12-29

Cara Mengutip

Ulfa, V. S., Fansuri, H. ., & Firmansyah, G. . (2023). Faktor Brand Reputation dalam Strategi Pengembangan Smart Brand untuk Smart City. Proceeding KONIK (Konferensi Nasional Ilmu Komputer), 6, 250–254. Diambil dari https://prosiding.konik.id/index.php/konik/article/view/147

Artikel paling banyak dibaca berdasarkan penulis yang sama